Revenue Systems Audit
Two weeks inside your funnel, CRM, and forecast. You get a scored diagnostic, the three bottlenecks that actually matter, and a sequenced 90-day plan your team can run without me.
Revenue Systems Advisory
Revenue that scales.
Chaos that doesn't.
Helping B2B founders scale revenue systems without adding operational chaos.
Who I help
Built for the messy middle.
Past first traction, before real infrastructure — usually $1M–$20M ARR. The stage where every new dollar of revenue quietly adds a new process, a new tool, and a new fire.
01
B2B SaaS founders
Founder-led sales got you to seven figures. Now every deal still runs through you, and pipeline stalls the moment you look away.
02
Agencies & consultancies
Delivery is excellent; selling happens in the gaps between projects. Revenue swings quarter to quarter with no system underneath it.
03
Technical founders
The product outruns the go-to-market. You need instrumentation and process — not a louder funnel or a bigger ad budget.
Not a fit
Pre-revenue startups, B2C, or anyone shopping for a growth hack. This work rebuilds the system — it doesn’t paper over it.
Services
Three ways in.
Fractional Revenue Operations
An operating partner on a quarterly cadence — pipeline hygiene, forecast reviews, comp design, and the hiring plan. Run for you first, then handed over, documented.
Founder-to-Team Transition
Move founder-led sales into a system a team can carry: playbooks, hiring scorecards, onboarding, and deal reviews that no longer need you in the room.
Proof · sample figures
Outcomes, not opinions.
2.3× median growth in qualified pipeline within two quarters of an engagement
38% shorter median sales cycle after process and qualification rebuilds
$46M client revenue influenced across audits, retainers, and transitions
SaaS · Series A From founder-led to a five-rep team holding quota in two quarters.
Agency · 40 people Retainer revenue moved from a third of total to three quarters in a year.
Dev tools · Seed First repeatable outbound motion; CAC payback cut to eleven months.
C. Portrait — drop your photo in static/images
About
Operator first, adviser second.
I spent the last decade inside B2B revenue teams — building the first sales process at one startup, running revenue operations through the $1M–$15M ARR stretch at two more, and unwinding founder-led sales twice.
I’ve made most of the expensive mistakes on someone else’s payroll. The advisory practice exists so you don’t repeat them on yours.
Background 10+ years operating in B2B SaaS and services revenue teams
Approach Systems over heroics — instrument, simplify, then scale
Capacity Four clients at a time, never more
Word of mouth · sample quotes
“We stopped guessing. Pipeline reviews went from theater to a thirty-minute operating rhythm — and the forecast finally held.”
“Six months after the transition sprint I’m out of every deal, and revenue is up — not down.”
“The audit paid for itself before it ended. Two pricing fixes we had been blind to for years.”
Next step
Find the bottleneck.
A 30-minute working session, not a pitch. Bring your funnel and your forecast; leave with the two or three fixes I would make first. If I can’t help, I’ll say so — and point you to someone who can.
Currently booking · Q4 2026